Moving steadily along
- Gary Hinson
- Mar 1
- 1 min read
Just over a week post-launch, the book is doing OK, as far as I can tell at this point anyway. I've started tracking a few metrics but one of the most important (sales) inevitably lags by some months as invoices are paid, orders are fulfilled and accounts are updated.
Meanwhile, I'm using indicators such as rankings, reader comments and reviews for rough clues as to how things are going.
On Amazon, for instance, the book's initial ranking on launch day was surprisingly high for a special-interest textbook due, I think, to Amazon delivering a number of pre-sales orders ... but then slipped back for a week or so as post-launch sales picked up. Today it is approaching the launch day ranking, a positive sign. I will continue monitoring the situation with great interest!
Aside from those aspects, I'm still pondering how best to measure achievement of other, broader objectives for the book. So far, I've come up with mostly subjective metrics with no clear winners, yet. I ought to apply the PRAGMATIC method!
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